Ahhh… Content… The livelihood for all bloggers!
In this blog post I’m going to share with you a few secret sources where I’ve acquired content that are inexpensive, yet very high quality and reads like a million bucks.
Source #1: Ghostwriters
Ghostwriters are writers for hire. You can pretty much hire out all kinds of writing – blog posts, articles, press releases, reports & books, etc. You tell them what you have in mind, and they do all the research and the writing. It’s almost like having someone do your research paper for you (I’m sure some smart college students figured this one out).
If you are a subject matter expert, but too lazy to write, that’s where ghostwriters come in as well. A good ghostwriter will get into your head and extract all the information from you and put it on paper for you.
A lot of celebrities and politicians have had their books written that way (com’on, you really think they have the time to type it away?).
The pro of hiring a ghostwriter is that you don’t have to do the writing and it saves you a lot of time. The term of the job usually requires the ghostwriter to give up the copyright to his/her work. And you can produce content in topics you have no clue about.
The downside to having someone write for you is that the writing may not sound like your voice. You may have to do some editing to the final work because of the way the ghostwriter writes, and of course there is the service fee which can be unaffordable to budding bloggers.
Here are some places that I’ve used and hired ghostwriters:
This a freelance website where you can post your writing jobs and get bids. Some quick tips to maximize the result: Give as much detail as you can for the job requirement, don’t go with the lowest bid, and choose someone who has knowledge in the topic you need writing on.
This is another freelance site like elance.com. The advantage of having your job done with guru.com or elance.com is that you are protected as a buyer. If the ghostwriter failed to delivery, or delivered a poor quality work, you can reject it and not pay.
Craigslist has a very active job board and if you want to hire outside of US (I recommend Philippines) you can post a job in that country. The advantage of Craigslist is that it’s free for both the buyer and seller, so you should be able to find a cheaper rate as opposed to elance.com or guru.com (where they charge the service provider a fee, which you may end up paying as a buyer in their bids).
Warrior For Hire
Warriorforum.com is a very active internet marketing forum. You can find some descent writers in the Warriors For Hire section. This is a good place to have your blog content and book writing done for you. Some quick tops to maximize the result: Ask for review copies (meaning you get a sample of the writing done for free) if available, read what other people are saying about this provider, and pick someone who has knowledge in the topic you need writing on.
If you budget allows, give the same writing job to multiple ghostwriters, and choose the ghostwriter that delivers the best quality writing. Once you find a ghostwriter that works for you, hang on to that person!
Source #2: Licensed Content
Yes, content can be licensed, just like other products and services. The most prevalent type of licensed content is the Private Label Right (PLR) content.
A PLR content usually allows licensees to use the content however they want (other than to resell the PLR license, although there is an exception which are the Unrestricted PLR contents which I’ll talk about in a bit).
You can modify the PLR content, re-purpose them (turn it into a course, presentation, or physical book form), combine it with your own material, claim authorship (note I did not say copyright), sell it like its your own product, etc.
There are some major downside to PLR material. PLRs are purchased by multiple buyers, so you are not getting unique content. It does provide a good basis for modifying and making it your own product. However, it may be a challenge to find a PLR that you can work from, because PLRs are not made to order (like custom writing jobs you give to ghostwriters) and you don’t have a say as to what you want to have written.
PLRs have a bad stigma in the industry because it’s often associated with poor quality and unwanted ghostwritten content that are packaged for wholesale. However, PLRs don’t have to be that way.
Here are some PLR providers that I buy from. They all produce high quality content for a very affordable price:
Special Report Club
This is a PLR membership run by Melissa Ingold. She puts out very nice small business, internet marketing PLR reports that you can turn around and sell from your blog (if you are blogging about business and marketing).
You can grab a free PLR package from her site to see the quality and the content you get for yourself.
All Private Label Content
Another PLR membership run by Alice Seba. She and her team puts out quality content for various different niches, such as food, craft, travel, marketing, green (eco-friendly), finance, health, and even RESELLABLE PLRs (PLR that you can sell PLR licenses to)!
You can grab some free PLR packages to see the quality for yourself.
Best Quality PLR
By Justin Popovic and his team – they put out nothing but, well, quality PLR content! This again is geared towards marketers and small business niches. The nice thing about this PLR member is that Justin is an internet marketer himself so his PLR is always up-to-date with the latest marketing trend and strategies.
You can get a 6-day free trial to Best Quality PLR to see what’s in store for you.
Mom PLR Ebooks
By Wendy Wood – she puts out high quality PLR packages for the mom & parenting niche. If you run a parenting blog, you should definitely buy some ebook packages to give away to your blog subscribers.
Grab this free medical safety PLR package to see the quality for yourself.
Source #3: Affiliate Programs
If this is the first you’ve heard of affiliate programs, they are referral, or commission-based programs set up for publishers, such as bloggers like yourself, to promote other people’s products and services. You earn a commission for the sales (sometimes leads) referred.
Some of more marketing savvy vendors will actually provide content for you to publish on blogs and websites. These contents are provided to affiliates to help you educate your readers and asking them to buy the product.
These presell content can take the form of articles, blog posts, interviews, email autoresponder messages, and even rebrandable report such as this one:
Unfortunately not all affiliate programs offer presell content for affiliates, which opens up the market for ghostwriters to come in and fill the void. If you’ve checked out the Warrior Forum (see above), then you might have come across PLR product review content for specific Amazon or Clickbank products.
Source #4: Fellow Bloggers!
As if the previous sources aren’t enough for you to go and find quality content for your blog, I want to introduce a new marketplace exclusive for HTSAB blog mastermind members-only for content writers and content buyers:
Here you are free to request a guest blog post, provide your writing service, or post a writing job for other bloggers.
Be sure to get in while this members-only forum is open and free to the public!